Entertainment: Nov 22, 2012

In 1983, a man named Paul Hartunian worked a stroke of genius that is written in the history books of New York as one of the master strokes of the century. Brooklyn Bridge that connects the boroughs of New York Brooklyn and Manhattan to the other, was under renovation and the old wooden bridge was built with thrown in the trash. Paul Hartunian watched an interview with a new man speaks of renovations, with lots of wood behind him and his phone number right there on the screen, printed on the side of his truck, he called the man and even if the wood delivered. He quickly cut the wood into small blocks and certificates authenticating designed and printed wooden blocks than original parts from the famous monument, with a little history on the deck writing on each certificate. He then proceeded to let all the newspapers of the city know what he sold, with the story under "The man sells Brooklyn Bridge for $ 14.95" The rest, as they say, is history .

Business opportunities such as those described are more common than most think, but it takes a certain kind of vision, a certain character, to see and, more importantly, take action. The Hublot CEO Jean-Claude Biver is a visionary and as there are few like him in what is now a multi-billion pounds. What Mr. Biver fact, it is quite special. Not only does it add value where there was none before (he alone revived the watch brand Blancpain), but in doing so, he raised himself to the entire Swiss watch industry luxury . Let me explain.

In 1980, even the largest and most famous Swiss watch brands have "a proportion of 70% of the movements more or less quartz in their collection," as Mr. Biver himself was quoted as saying. Quartz movements in Swiss watches is like MSG added to vegetables - it has its advantages, but you should not do - if, in 1981, Jean-Cl aude Biver and Jacques Piguet has bought the rights to 'Blanpain "the watch company, which had been in bankruptcy since the 1970s due to the growth of the quartz watch. What they did was an opportunity to see that the Blancpain watches would not use quartz in force. Indeed, the revival of Blancpain has been defined by this premise. Biver and Piguet rebuilt the mark on the concept that "Since 1735 there has never been a quartz Blancpain watch. And it will not be ever. " Blancpain has quickly become one of the most revered watchmakers traditional, with a turnover of 50 million Swiss francs. In 1992, the brand was sold to HISS Group, which is now known as the Swatch Group, for 60 million Swiss francs (USD 43 million), having been originally purchased for 22,000 francs, and remained Biver Blancpain CEO until 2003.

Now, no matter how you look at it, it's a good deal, but the magic of this success is the effect it has had on the Swiss watch industry as a whole. Biver next assignment was to change the destiny of Swatch Group owned Omega, which in the 1980s had become a sort of joke as far as watch brands are concerned. In its 10 years of Omega, the company's sales have nearly tripled and non-quartz watches automatic luxury swiss movement was again a very useful product that was well done and demand. He had completely put back the perception of luxury in timepieces.

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Thursday, November 22, 2012

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