Entertainment: Dec 12, 2012

The animation industry in India is beginning to look sharply since the second half of the 1990s, when animation studios in the country. Later, the industry developed a more serious problem, the export-oriented perspective.

Indian entertainment industry is highly fragmented. Indian players are primarily involved in the activities of production and post-production work, like the work of a "service" in the revenue model "work for hire." This means that most of the skill sets are in lower end of the chain. Though there are some companies that offer world-class capabilities for India to emerge as a global entertainment center, it is necessary to extend these capabilities across a larger portion of the industry, focusing on the ownership of intellectual property.

Content development activities and pre-production are emerging in India, for both domestic and outsourcing. However, this trend should be a dynamic, largely due to the company e-learning. Content requirement of e-learning business is expected to grow 11% per year (2009-13). This content requirement, coupled with the tendency of companies in the United States to outsource custom content development is likely to be an opportunity for the future development of personalized content companies in India.

Recent trends and growth indicators

The entertainment industry in India animation should be marked by trends and growth factors, both internal (contribution: 25% in 2010) and outsourcing (contribution: 75% in 2010).

Animation gradually

For the animation to achieve the same level of success in India and the west, which requires a public resource is not limited only to children. Animation has matured their perception of being only for children. Increase the content of entertainment for adults as a percentage of public channels hearing children indicates a substantial increase in public for the category group 14 + years. Increasing popularity of animation content for adults should be a key pillar of the entertainment industry at home entertainment.

More emphasis on Gender Kids

In 2010, two channels for children were launched. The number of television channels dedicated to animation and children has increased in India. In addition, the sex ratio of children in the global television audience increased significantly, indicating that the growing demand for animation studio in India.

Rajiv Vaishnav, vice president of IT industry body Nasscom says 2012 will also see a major change in mindset. "The outlook for the industry is changing more and more with the parents allow their children to pursue a career in animation, visual effects, graphics and game development. It was a revelation for the industry when parent came with his son to a recent Nasscom Game Developer Conference in Pune,'' he said.

Many co-production treaties were signed by the animation studios in India leading players and games like DQ Entertainment, Crest Animation, Technicolor Bangalore, Greengold, Tata Elxsi, red peppers, PrimeFocus, Rhythm & Hues, Anibrains and Toons Animation with studious and producers Canada, Britain, America and many parts of Asia for 2D animation.

Entertainment

Wednesday, December 12, 2012

Growing Animation Technology in India

My Blog List

Followers

Blog Archive

About Me